benjamin hofmann
2022
welcome!
this portfolio should give its viewer a quick insight into a few
selected projects. all of which, i either created personally or
had the pleasure of participating. these projects show my
vocational expertise as a graphic designer, skills in photo-
graphy, videography and my experiences in fashion.
"polarkreis" short story
animation doodles
after moving to amsterdam this past year, i've experiened a lot of stress, anxienty and doubt. i animated these experiences and feelings in a series of doodles using adobe after effects.
role: animation
client/year: 2022
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
collab zürich
in 2015, my friends and i founded "collab zürich", a unique concept store in the heart of zurich. i have been responsible for all the visual communications associated with collab zürich ever since.

in 2017 i created our second entire corporate design.

i’ve also had the pleasure of filming many events, fashion shows, fashion shorts and art exhibitions for collab zürich. here's our latest fashion short from july 2020.
role: concept, design, shoot, edit
client/year: collab zürich, since 2015
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
"polarkreis" short story
the goal of this school project was to create an appropriate dramatic composition in relation to a short story.

this exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". as the story unfolds, the identity of "Polar" becomes clearer and the cryptic messages that the letters contain become obvious.
role: concept, design
client/year: school project, 2016
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
material archiv
in semester 6 of my apprenticeship i was given the opportunity to design a fictional, dynamic and cross-media CD in partnership with materialarchiv. the project gave me exciting new insights into materialarchiv’s business and it’s work.

"materialarchiv" is kind of a museum that people can visit to see and appreciate materials of all kinds. for people with a design background materialarchiv provides an excellent source of inspiration and information.
role: concept, design
client/year: school project, 2017
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
bluesguitar barry
the assignment for my final paper was to conceptualize and create a variety of mediums for a new, fictional music school. My concept revolved around the personality "bluesguitar barry" and his small blues-rock school in clarksdale, mississippi.
role: concept, design
client/year: final paper, 2018
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
jar clothing
in 2013, a group of friends and i founded the fashion brand "jar clothing". working with artists, we offered a diverse variety of ecological and fairly produced clothing with creative and innovative designs.

i functioned as the brands lead creative and additionally created designs for clothing.
role: branding, design
client/year: independent brand, 2013
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
studio bastard
in november 2019, I quit my job as a junior art director at advertising agency "heimat zürich" to pursue my goal of creating a new, sustainable and flexible fashion brand.

i am currently in the process of developing studio bastard's first clothing project.
role: concept, design,
edit, shoot, tailoring
year: since 2020
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
"polarkreis" short story
fashion films
i shoot and edit a lot of videos. i've realised for myself that fashion films, in particular, summon a rather raw and unfiltered reaction. the emotions and messages that a fashion film can evoke in a person fascinate me.  aesthetics, expression, composition, colour, sound and content are fundamental for my videos. here are some highlights.
role: concept, shoot, edit
year: since 2016
The goal of this school project was to create an appropriate dramatic composition in relation to a short story.

This exciting short story is formed through a series of letters to a lover, by a mysterious figure named "Polar". As the story unfolds, the identity of "Polar" becomes clearer and clearer and the cryptic messages that the letters contain become obvious.
Role: Concept, Design
Client/Year: School Project, 2016
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